Privacy Policy
Privacy Policy
Last updated: September 7, 2026. This Privacy Policy explains how Muddli collects, uses, shares, stores, and protects personal information when you visit our website, place an order, subscribe to communications, or contact us.
Overview
This website is operated by YASYCORP LTD. Throughout this Privacy Policy, Muddli, we, us, and our refer to Muddli and YASYCORP LTD.
Muddli operates this online store to sell pet-care products, including the Muddli Electric Paw Cleaner and Complete Paw Care System. Our store is powered by Shopify, which provides the ecommerce platform and related services used to operate the store.
By using our website, placing an order, creating an account, subscribing to communications, or contacting us, you acknowledge the practices described in this Privacy Policy.
Personal information we collect
Depending on how you interact with Muddli, we may collect or process personal information such as:
- Contact details, including your name, email address, phone number, billing address, and shipping address;
- Order and transaction information, including products and variants viewed, added to cart, purchased, returned, exchanged, or cancelled;
- Payment and billing information, although full payment-card details are generally processed by payment providers rather than stored directly by Muddli;
- Account information, login details, preferences, and saved settings where available;
- Customer-support communications, reviews, survey responses, photos, videos, or other information you choose to send us;
- Marketing preferences and interactions with emails, ads, or promotions;
- Device, browser, IP address, cookie identifiers, approximate location, pages viewed, referral information, and interactions with the website.
We do not intentionally ask you to provide sensitive information about yourself or your pet unless it is reasonably necessary to resolve a support or safety issue.
How we collect information
We collect information directly from you when you place an order, create an account, subscribe to marketing, contact us, submit a review, or otherwise provide information through the website.
We may also collect information automatically through cookies, pixels, analytics tools, advertising technologies, server logs, and similar technologies. We may receive information from Shopify, payment processors, fulfilment partners, shipping carriers, fraud-prevention services, customer-support tools, marketing platforms, analytics providers, and other service providers that help us operate Muddli.
How we use your information
We use personal information where reasonably necessary to operate Muddli and provide our services. This may include:
- Processing transactions and fulfilling Cleaner Only or Complete Paw Care System orders;
- Arranging shipping, tracking, delivery, returns, exchanges, cancellations, and refunds;
- Creating and managing customer accounts;
- Providing customer support, product guidance, troubleshooting, and safety-related assistance;
- Personalising, measuring, and improving the website and shopping experience;
- Detecting, investigating, and preventing fraud, abuse, security incidents, and unlawful activity;
- Sending service messages such as order confirmations and shipping updates;
- Complying with tax, accounting, legal, regulatory, and record-keeping requirements;
- Establishing, exercising, or defending legal rights and enforcing our policies.
Marketing and communications
Where permitted by law, we may send Muddli product news, restock notices, offers, pet-care content, and other marketing communications.
You can opt out of marketing emails at any time by using the unsubscribe link included in those emails or by contacting Muddli Support. Opting out of marketing does not stop transactional or service communications such as order confirmations, shipping updates, account notices, safety notices, or customer-support replies.
How we share information
We may share personal information with service providers and other parties where reasonably necessary to operate Muddli. These may include Shopify, payment processors, fulfilment and kitting partners, shipping carriers, customer-support providers, email and marketing platforms, analytics and advertising providers, fraud-prevention providers, IT and hosting providers, professional advisers, insurers, and legal or regulatory authorities.
We may also disclose information when you direct us to do so, where you consent, in connection with a merger, financing, acquisition, restructuring, or sale of assets, or where disclosure is reasonably necessary to protect our rights, customers, website, or business.
We do not sell personal information for money. Certain advertising or analytics activities may nevertheless be treated as a sale, sharing, or targeted-advertising disclosure under some privacy laws; where applicable, we provide the rights required by those laws.
Shopify and service providers
Our store is hosted on Shopify. Information submitted through the Muddli website may be processed by Shopify and by third-party services that support checkout, payments, fraud prevention, analytics, advertising, fulfilment, shipping, and customer support.
Shopify may process certain personal information for its own purposes as well as on behalf of merchants. Where Shopify acts as an independent controller, its own privacy terms and privacy tools apply to that processing.
Cookies and similar technologies
We and our service providers may use cookies, pixels, local storage, SDKs, tags, and similar technologies to operate the website, remember preferences, support checkout, measure performance, analyse traffic, prevent fraud, and, where permitted, personalise content or advertising.
Where required by law, non-essential cookies or similar technologies will be used in accordance with your consent choices. You can manage cookies through browser settings and, where available, the cookie-preference tool on our website. Blocking certain cookies may affect checkout or website functionality.
Security and retention
We use reasonable technical and organisational safeguards designed to protect personal information. No online service or storage system can be guaranteed completely secure, so we cannot promise absolute security.
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, customer support, tax and accounting records, fraud prevention, dispute resolution, warranty or product-safety matters, and legal compliance. Retention periods vary depending on the type of data and applicable requirements.
Your rights and choices
Depending on where you live and subject to applicable law, you may have rights to request access, correction, deletion, portability, restriction, or objection regarding your personal information, and to withdraw consent where processing is based on consent.
You may also have rights concerning marketing, profiling, targeted advertising, sale or sharing of personal information, or automated decision-making. These rights are not absolute and may be subject to legal exceptions. We may need to verify your identity before completing a request.
To exercise a privacy right, contact Muddli using the privacy/support details shown in the Contact information section.
UK and EEA rights
If you are located in the United Kingdom or European Economic Area, you may have rights under applicable data-protection laws, including access, correction, erasure, restriction, portability, objection, withdrawal of consent, and the right to complain to a supervisory authority.
Depending on the processing activity, we may rely on performance of a contract, compliance with legal obligations, legitimate interests, or your consent as the lawful basis for processing.
For these purposes, YASYCORP LTD is generally the data controller for personal information processed in connection with the Muddli store, except where another party such as Shopify acts as an independent controller for its own processing activities.
US state privacy rights
Depending on your US state of residence and subject to applicable thresholds and exceptions, you may have rights to know or access personal information, request correction or deletion, obtain a portable copy, and opt out of certain targeted advertising, profiling, sale, or sharing activities.
Where applicable, you may also have a right to appeal a decision concerning a privacy request or to use an authorised agent. Muddli will not discriminate against you for exercising privacy rights protected by applicable law.
To submit a request, use the privacy/support contact details shown in this policy. We may request information reasonably necessary to verify your identity or authority to act for another person.
Children's data
Our store is intended for adults and is not directed to children. We do not knowingly collect personal information from children in circumstances prohibited by applicable law.
If you believe a child has provided personal information to Muddli, please contact us so that we can review the situation and take appropriate action.
International transfers
Because Muddli uses Shopify, payment providers, fulfilment partners, carriers, analytics providers, and other international service providers, personal information may be transferred to, stored in, or processed in countries other than the country where you live.
Where required by applicable law, we use recognised transfer mechanisms, contractual safeguards, adequacy decisions, or other lawful arrangements for international transfers.
Third-party links
Our website may contain links to third-party websites, apps, or platforms. We are not responsible for the privacy, security, content, accuracy, or practices of third-party websites that are not controlled by us.
When you leave our website or interact with a third-party service, you should review that third party's privacy policy and terms.
Complaints
If you have concerns about how Muddli processes your personal information, please contact us first using the details in the Contact information section so that we can review the issue.
Depending on where you live, you may also have the right to complain to your local data-protection authority, attorney general, or other competent privacy regulator.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements, or operational needs.
When we update this policy, we will post the revised version on this page and update the last updated date where appropriate.
Contact information
Questions about this Privacy Policy, requests to exercise privacy rights, or privacy-related complaints can be sent to Muddli using the contact details below.
YASYCORP LTD
Company number: 17303169
Registered office: Suite 10978 5 Brayford Square, London, United Kingdom, E1 0SG